Liddell Products Bringing ‘Quiet Luxury’ to The Dewberry Charleston Hotel
Providing the finest luxury linens to the world’s most exclusive hotels, restaurants and spas, the Liddell brand was founded on the banks of the River Lagan in Donaghcloney, Ireland in 1866. Meticulously crafted by master weavers, the collections are soft to the touch, durable and exquisite in every way – which makes it perfect for a hotel as luxurious as The Dewberry Charleston Hotel.
When The Dewberry Charleston Hotel opened its doors this summer in the USA, Liddell products were used to wrap the hotel’s sophisticated guests in the most lavish bed linens and terry products on the market. All sheeting, pillows and comforters in the hotel’s 155 guestrooms and suites, and all terry products in guest bathrooms and at The Dewberry Spa – including robes and slippers – were crafted from the finest Irish Liddell linen.
Now in its 150th year, Liddell delivers the finest luxury linens to the world’s most exclusive hotels, restaurants and spas. When you combine the subtle luxury of Liddell linen and terry products with the simplistic elegance of The Dewberry (a member of Preferred Hotels & Resorts), hotel guests are experiencing southern hospitality with timeless Irish tradition at its core.
“Charleston continues to be recognized by the world’s most influential travel publications as being ‘the best city in the world,’ with visitors to the area demanding the ultimate in luxury hotel accommodations,” said property owner John Dewberry.
“Add to this the booming local economy and the demand from international corporate travellers for upscale accommodations, and you can see why it’s so important that The Dewberry provide the most indulgent products and amenities in addition to impeccable service. As a founding member of the Doonbeg Golf Club in Ireland, I became intimately familiar with Liddell products; the luxury and softness of their linens and the terry is first in its class. That superior quality was exactly what we needed at The Dewberry. Today, our hotel has been described by national and international media outlets as the most luxurious option for the sophisticated traveller visiting Charleston.”
Other executives of The Dewberry were familiar with – and fond of – the Liddell luxury line as well.
After experiencing Liddell bed linens and duvets at a hotel in Europe, Director of the Dewberry Foundation Jaimie Brown nicknamed the bed ‘the cloud’ because of the luxurious, blissful sleep. Likewise, Scott Dawson, Managing Director of Dewberry Hospitality Group, had first-hand knowledge of Liddell sheeting and terry; they were a standard at The Doyle Collection, a Dublin-based luxury hotel company where he was previously employed.
“We tested several terry products and brands of linen with varying thread counts while developing The Dewberry brand,” Dewberry said. “Liddell linens and towels add a layer of unspoken and simple elegance to our property and to the guest experience. Come visit The Dewberry and wrap your body in a Liddell terry robe or slip into Liddell sheets. I’m certain you too will become a Liddell believer.”
Chris Gowdy, Liddell Vice President of Sales North America, said the company has a rich heritage based on hundreds of years of experience. This stellar reputation is what is enabling Liddell to expand its product line across the globe. Today, Liddell is infiltrating some of the finest establishments across the world.
“There’s no mistaking the feel of Liddell linen” Gowdy said. “It’s opulent, and it radiates relaxation. That’s why Liddell was the only luxury brand suitable for The Dewberry. The mid-century modern rooms are elegantly appointed, and the marble-clad bathrooms are stunning. Whether guests are being immersed in luxury at The Dewberry Spa wrapped in our Irish terry towels, robes and slippers, or they are floating on the in-room ‘cloud’ via the mattress complemented by our Irish linens, it’s a timeless experience with old world sophistication they will never forget. When an opulent, upper-upscale hotel like The Dewberry selects Liddell, it speaks volumes.”
Liddell linens are now available to purchase online at the new Vision shop. Browse or shop the Liddell Collection.Posted 01st March, 2017