Liddell’s pillow scoops a Fluffies award for Macdonald Hotels & Resort

Set of duck feather pillowsThe Fluffies

Now in its second year The Fluffies were developed by Methven and are the UK’s only award scheme to highlight Britain’s finest hotel towels. New for this year, they introduced a category to target the ‘Best UK Hotel Pillows’ too. Liddell are very proud to announce it is one of their very own pillows which has been crowned the crème de la crème of comfort, as used in Macdonald Hotels & Resorts.

Duck feather and down pillow – jumbo

Our indulgently soft duck feather and down pillows are made from pure soft cotton and the finest duck feather and down. We use master craftsman’s techniques to enclose the piped edging and fine grades of cotton, bringing five star quality to hotels. And if that isn’t enough, this pillow comes in a jumbo size to increase comfort and experience for hotel guests. It’s really no wonder Macdonald Hotels & Resorts came out at the top for this category.

What was tested?

To determine the winners of the fluffiest hotel pillows, independent tests were undertaken at the 20 biggest mid to high end hotel brands in the UK.* Using the latest technology available, including digital callipers and whiteness meters, researchers measured the bedroom pillows across four key criteria – thickness, whiteness, area size and overall on feel, condition and

Each hotel’s pillows were tested three times and given an average score; this score was then ranked one to 20 in each of the four categories. A number one ranking received 20 points, descending down to a number 20 ranking receiving a single point. The points total across all four criteria confirmed an overall winner. The results were announced at the annual 59club awards event on Monday 24th February at the Belfry Hotel, Birmingham.

Jacqui Hurst, Sales Director for Liddell said “We’re thrilled that one of our pillows has been awarded the ‘Best Pillow’ in The Fluffies and with such an excellent relationship with Macdonalds Hotels, we’re very happy they get the recognition they deserve too!  At Liddell we endeavour to provide the most luxurious products, fit for the most discerning of guests so it’s always good to have backing from external and independent companies.”

Enzo Bertolone, Purchasing Director for Macdonald’s hotels commented: “Lissadell Liddell have been supplying textiles to us for over three years and are always proactive and reliable in their approach. We are delighted our hotels have won an esteemed Fluffies award for a pillow supplied by them, helping us to stay ahead of our competitors and giving our customers a fabulous and comfortable experience whilst staying at our hotels.”

*The top 20 mid-high end hotel brands in the UK via Caterer & Hotelkeeper’s most recent league table

Posted 11th June, 2014

Privacy Preference Center


Strictly necessary cookies are needed to enable you to navigate our website and use its features. Without these cookies, services you have asked for (such as submitting a contact form) cannot be provided! Contact +44 (0)1254 589 550 for further information.

This cookie enables us to manage cookie preferences that you can control or opt-out of when visiting our website.

To store a simple message when a form is submitted that can be displayed on a different page.
For example, if an enquiry form is completed incorrectly, a message will be stored and presented to the user to indicate the errors in the submission.

When an enquiry form is submitted successfully, a message is stored and presented to the user thanking them for their enquiry.

No personal information is stored in this cookie.



We use performance cookies to analyse how visitors use our website and to monitor the performance of our website. These cookies allow us to measure and improve our services.

_ga, _gat, _gid
These cookies are part of Google Analytics and allow us to measure information about how visitors use our site. This includes identifying each unique user to our site and details of each page visited. _gat is used to limit the collection of analytics data on high traffic sites.

Bing uses cookies to improve advertising and record anonymous information about user behaviour, where the user has originated from a Bing search or advert.

_ga, _gat, _gid, _uetsid


We use functionality cookies to provide enhanced and personalised features on our website and to remember certain choices you make.

This cookie enables us to check whether your browser has cookies enabled in order to make your browsing experience more convenient.

__atuvc, __atuvs
These cookies are persistent cookies that are created and read by the AddThis social sharing site in order to make sure you see the updated count if you share a page and return to it before our share count cache is updated.

wordpress_test_cookie, __atuvc, __atuvs