Liddell’s pillow scoops a Fluffies award for Macdonald Hotels & Resort
Now in its second year The Fluffies were developed by Methven and are the UK’s only award scheme to highlight Britain’s finest hotel towels. New for this year, they introduced a category to target the ‘Best UK Hotel Pillows’ too. Liddell are very proud to announce it is one of their very own pillows which has been crowned the crème de la crème of comfort, as used in Macdonald Hotels & Resorts.
Duck feather and down pillow – jumbo
Our indulgently soft duck feather and down pillows are made from pure soft cotton and the finest duck feather and down. We use master craftsman’s techniques to enclose the piped edging and fine grades of cotton, bringing five star quality to hotels. And if that isn’t enough, this pillow comes in a jumbo size to increase comfort and experience for hotel guests. It’s really no wonder Macdonald Hotels & Resorts came out at the top for this category.
What was tested?
To determine the winners of the fluffiest hotel pillows, independent tests were undertaken at the 20 biggest mid to high end hotel brands in the UK.* Using the latest technology available, including digital callipers and whiteness meters, researchers measured the bedroom pillows across four key criteria – thickness, whiteness, area size and overall on feel, condition and
Each hotel’s pillows were tested three times and given an average score; this score was then ranked one to 20 in each of the four categories. A number one ranking received 20 points, descending down to a number 20 ranking receiving a single point. The points total across all four criteria confirmed an overall winner. The results were announced at the annual 59club awards event on Monday 24th February at the Belfry Hotel, Birmingham.
Jacqui Hurst, Sales Director for Liddell said “We’re thrilled that one of our pillows has been awarded the ‘Best Pillow’ in The Fluffies and with such an excellent relationship with Macdonalds Hotels, we’re very happy they get the recognition they deserve too! At Liddell we endeavour to provide the most luxurious products, fit for the most discerning of guests so it’s always good to have backing from external and independent companies.”
Enzo Bertolone, Purchasing Director for Macdonald’s hotels commented: “Lissadell Liddell have been supplying textiles to us for over three years and are always proactive and reliable in their approach. We are delighted our hotels have won an esteemed Fluffies award for a pillow supplied by them, helping us to stay ahead of our competitors and giving our customers a fabulous and comfortable experience whilst staying at our hotels.”
*The top 20 mid-high end hotel brands in the UK via Caterer & Hotelkeeper’s most recent league tablePosted 11th June, 2014